http://www.vitaminimc.com/2011/11/the-future-for-marketers-shopper-and-digital-marketing-converge/ The Essential Nutrient for Healthy Marketers Thu, 17 May 2012 01:49:42 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.vitaminimc.com/2011/11/the-future-for-marketers-shopper-and-digital-marketing-converge/#comment-363 Gwynne R. Wed, 09 Nov 2011 15:58:45 +0000 http://www.vitaminimc.com/?p=908#comment-363 Great post, Katie! It will definitely be interesting to see how various retailers merge digital and in store shopping. Great post, Katie! It will definitely be interesting to see how various retailers merge digital and in store shopping.

]]> http://www.vitaminimc.com/2011/11/the-future-for-marketers-shopper-and-digital-marketing-converge/#comment-360 Lauren Tue, 08 Nov 2011 20:04:50 +0000 http://www.vitaminimc.com/?p=908#comment-360 Interesting post, Katie! Brands certainly have their work cut out for them in creating consistent experiences both on and offline. I liked your example about how when you go to Target, you rarely walk out with only what you need. The way sites are set up now, I find it easier to stick to my list in an online setting, since I'm confined to product categories or search functionality and I don't have the ability to wander through aisles. If brands like Target can capture the action of exploration or perusing online, then I'd predict they would see customers like me increase my items per sale by more than I'd like to admit! Interesting post, Katie! Brands certainly have their work cut out for them in creating consistent experiences both on and offline. I liked your example about how when you go to Target, you rarely walk out with only what you need. The way sites are set up now, I find it easier to stick to my list in an online setting, since I’m confined to product categories or search functionality and I don’t have the ability to wander through aisles. If brands like Target can capture the action of exploration or perusing online, then I’d predict they would see customers like me increase my items per sale by more than I’d like to admit!

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