Meet the new Vitamin IMC Team!
Hello, fellow Wildcats! Can you believe January is over? First quarter WHAT? For those of us who still remember it like it was yesterday – congratulations, we did it! That was INTENSE to say the least. But hey, we are back at it, fresher than ever and still standing (despite the cold weather).
In Vitamin IMC news – we are excited to introduce our new team! But first, a big shoutout to Ann, Sylvia and Daisy for passing the baton to us.
Here’s a little something about our family:
Title: Editorial Director
My work experience has been diverse – from content strategy to food photography to digital communications at a non-profit. As you may guess, I lean creative! After working in marketing for a short while, i figured it’s time to give my work experience the structure of a formal education. So far it’s been incredible, especially the wonderful people I’ve met in my class and of course, the beautiful Northwestern campus!
Name: Sanjana Simon
Title: Social Media Director
My undergrad degree was a broad spectrum of all things digital media related. I worked for two years in marketing and realized that I wanted to learn more and hone my skills as a marketer. When I discovered the IMC program, I was so happy that it had so many different specializations, where you can really pick and choose the path you want to go down. So far, it’s been a great journey and is only getting better!
Name: Sheryl Zheng
Title: Content Director
I came from a Finance background, but discovered my passion towards marketing while working for a marketing consulting agency. We worked on a market segmentation project for the top dairy company in China. I loved both how we built models for our segments and how we developed personas to profile them – the combination of art and science. And this was what brought me to IMC!
We have a lot of exciting content coming your way and we need YOUR help! If you are interested in writing an article for the blog, whether it’s IMC or marketing news, e-mail us at firstname.lastname@example.org.