Editor’s Note: As part of a recurring series, we have asked several contributors to write about advertising that made an impact on them. This first piece shares the perspective of two Motor City imports on Chrysler’s recent Detroit-centered campaign. There is no question Detroit has an image problem. Journalists visit our city to write fluff [...]
Vitamin IMC staff and graduate students in Northwestern University’s Medill IMC program reviewed and voted on the best and worst ads from Super Bowl XLVI. Here is a rundown on our top choices. Let us know what you think? Did we get it right? The Best These top ads ran away with the votes, and [...]
Vitamin IMC staff encourage friends of the blog to live tweet Super Bowl XLVI. Let us know what you think of the ads or chat with us about which ads left an impression. Simply tag your tweets with #vimcbowlads and join the conversation with @vitaminimc. We will start tweeting when the game begins at 6 [...]
Last Tuesday, Northwestern University’s Medill IMC students and alumni, along with members from the Chicago marketing community, gathered for the IMC Talent Q symposium. Like the name suggests, the Talent Q had a keen focus on uncovering and understanding the talent that stands behind today’s winning marketing and communications programs. To understand the driving forces [...]
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so relevant to marketers today. Here are a few reasons why it’s a good idea to follow the rules of dating [...]
From Apple’s takeover of the most valuable brand position to Microsoft’s acquisition of Skype , here is a look at what happened this week in the integrated marketing communications industry. Apple tops list of 2011 most valuable brands Apple passed Google for the first time as the most valuable brand, according to Millward Brown’s 2011 BrandZ [...]
From AT&T’s deals site to Google Chrome’s inspiring and emotional new advertising campaign, here is a look at what happened this week in the integrated marketing communications industry. The Battle for the daily deal The daily deals market just got a little more crowded this week with the launch of two new deals sites by [...]
When we slip on a Burberry trench or carry a Louis Vuitton bag, men fall at our feet, our conversation sparkles, and people ask, “Who’s that?” as we sashay past. Well, maybe not, but in our heads, we are transformed—and as a result we walk a little taller and even project more confidence. A Harvard [...]
For years now, traditional television viewing has seen a slow death—a phenomenon that’s been blamed on timeshifting technologies like Hulu, Tivo, and the DVR. But, with the rise of social media tools, TV and social media can coexist to promote viewership and engagement with TV programs, advertisers, and social media sites. We are living in [...]
From the debut of A Google a Day trivia puzzle to Charlie Sheen’s not-so-winning fall from fame, here is a look at what happened this week in the integrated marketing communications industry. A Google a Day Question: If you were a ferry passenger traveling from Continental Europe to the country with twice as many sheep as people, [...]
