From Apple’s takeover of the most valuable brand position to Microsoft’s acquisition of Skype , here is a look at what happened this week in the integrated marketing communications industry. Apple tops list of 2011 most valuable brands Apple passed Google for the first time as the most valuable brand, according to Millward Brown’s 2011 BrandZ [...]
From AT&T’s deals site to Google Chrome’s inspiring and emotional new advertising campaign, here is a look at what happened this week in the integrated marketing communications industry. The Battle for the daily deal The daily deals market just got a little more crowded this week with the launch of two new deals sites by [...]
When we slip on a Burberry trench or carry a Louis Vuitton bag, men fall at our feet, our conversation sparkles, and people ask, “Who’s that?” as we sashay past. Well, maybe not, but in our heads, we are transformed—and as a result we walk a little taller and even project more confidence. A Harvard [...]
For years now, traditional television viewing has seen a slow death—a phenomenon that’s been blamed on timeshifting technologies like Hulu, Tivo, and the DVR. But, with the rise of social media tools, TV and social media can coexist to promote viewership and engagement with TV programs, advertisers, and social media sites. We are living in [...]
From the debut of A Google a Day trivia puzzle to Charlie Sheen’s not-so-winning fall from fame, here is a look at what happened this week in the integrated marketing communications industry. A Google a Day Question: If you were a ferry passenger traveling from Continental Europe to the country with twice as many sheep as people, [...]
By Diana Lopez Negrete Kraft Foods recently debuted a series of television ads for its Athenos Hummus line that are not only sexist but also blatantly racist. However, according to a Chicago Tribune online poll, people are not offended by the ads. In fact, the Chicago Sun Times gave the ads a B+, saying that [...]
By Shakerra Grays This billboard reads: “The most dangerous place for an African American is in the womb.” Since seeing a tweet of this billboard the other day, I’ve found it hard to get it off my mind. I find the statement inflammatory, irresponsible, offensive and shortsighted. Upon researching this organization, I found that TooManyAborted.com [...]
By Carrie Griffith The battle between the online deal websites Groupon and LivingSocial was one of the most anticipated Super Bowl commercial match-ups this year. Both start-ups used controversial humor in pre-game and Super Bowl spots to get the word out about their daily deal sites. In the aftermath of eyebrow raises and social controversy, [...]
By Kate Hellman While participating in a panel at the Albert Lasker event hosted by Medill last October, Susan Credle, creative director at Leo Burnett USA, made a comment that really stuck with me. She said that a product or brand is not the only thing we serve when we advertise: “I think we have [...]
By Katie Lombardi Thumbs up to Kraft for hiring Ted Williams, now deemed “the Homeless Man with a Golden Voice.”Kraft made a smart move. Williams has signed on to be the voice for Kraft’s new mac and cheese TV commercials. Williams has a great voice but his life story and the random discovery of this [...]
