
Will Amazon Go Revolutionize Shopper Marketing?
By Peiyuan Shao (Suki) Defined as “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence […]
By Peiyuan Shao (Suki) Defined as “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence […]
By Xintong (Joy) Zhou Media Generations Theory provides a new dimension of behaviors for marketers identifying and aggregating customers throughout the IMC process. According to […]
IMC full-time student Cathy Chen shares a sample piece of work she did from the spring Media Economics and Technology course taught by Judy Franks […]
By Tara Nooteboom “We’re listening carefully and working to ensure that consumers are firmly at the center of our business so we can continue […]
By Aijing Chen Last month, Airbnb unveiled its “Outside, In” house in London, offering an overnight breakaway from the concrete jungle into an intimate connection with […]
By Katie More As video content continues to be the central focus for social media platforms, it is no surprise that an increasing number […]
by Daria Gorodnia The following post was inspired by a professor-student discussion in the Brand Communications Decisions graduate class in the Integrated Marketing Communications program […]
A perspective combining lessons from fundamental IMC principles and the IMC’s course on Managing Integration It’s Sunday night and I’m starving. My weekly grocery delivery […]
KPI, ROI, ELM, CTR, LTV, SEO … Marketing students must navigate a world of acronyms and frameworks. However, three stand out as particularly overlapping and […]
Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]
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