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Why Brands Are Turning to Live Streaming to Reach Consumers

February 22, 2017 Vitamin IMC 0

By Katie More   As video content continues to be the central focus for social media platforms, it is no surprise that an increasing number […]

One Simple Marketing Procedure Drives Credibility, Sales, and Product Ratings

May 24, 2016 Katherine Khorey 0

This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team.  The Spiegel Research […]

influencer marketing

How to Master the Art of Influencer Marketing

May 23, 2016 Mishu Rahman Din 1

Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]

Reflecting on Creating Outstanding Digital Experiences (C.O.D.E.)

May 18, 2016 Suxin Deng 0

Taking Professor Andy Hullinger’s course “Creating Outstanding Digital Experiences” (C.O.D.E.) was a great feast for both the eyes and the mind. The purpose of this course […]

Internet of Things

Reimagining CRM with Internet of Things (IoT)

May 16, 2016 Shalaka Desai 0

CRM Revisited To me, Strategy and Connected data have always been the two most central pillars of Customer Relationship Management (CRM). Strategy is such an […]

Mobile apps and Gen Z

Three Tips to Capture Generation Z on a Mobile App

May 3, 2016 Morgan Ho 0

This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]

SEO analysis

SEO: A Hot and Challenging Area of Digital Marketing

April 28, 2016 Sophie Wang 0

Along with the increasing importance of digital platforms in marketing, SEO has become one of the most frequently mentioned terms lately. From a definitional perspective, […]

Snapchat advertising and marketing

A Snapchat Story: How to Engage Millennials with Snaps

April 16, 2016 Alyssa Kincaid 0

These days the buzz surrounding Snapchat is deafening – it is certainly the new frontier for marketing communications. But can Snapchat be harnessed for the […]

Facebook Like Button

A Quick Reaction to Facebook’s New Reaction Buttons

February 27, 2016 Alyssa Kincaid 0

Any time a new Facebook update takes place, there are mixed reactions online. So far, the new update to the iconic Like button – people […]

End of Quarter Course Reflection: Social Media

February 24, 2016 Cindy Yang 0

Social Media, taught by Professor Ashlee Humphreys, is one of the best classes I took this quarter. When talking about social media, we usually think […]

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