
Why Brands Are Turning to Live Streaming to Reach Consumers
By Katie More As video content continues to be the central focus for social media platforms, it is no surprise that an increasing number […]
By Katie More As video content continues to be the central focus for social media platforms, it is no surprise that an increasing number […]
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]
Taking Professor Andy Hullinger’s course “Creating Outstanding Digital Experiences” (C.O.D.E.) was a great feast for both the eyes and the mind. The purpose of this course […]
CRM Revisited To me, Strategy and Connected data have always been the two most central pillars of Customer Relationship Management (CRM). Strategy is such an […]
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
Along with the increasing importance of digital platforms in marketing, SEO has become one of the most frequently mentioned terms lately. From a definitional perspective, […]
These days the buzz surrounding Snapchat is deafening – it is certainly the new frontier for marketing communications. But can Snapchat be harnessed for the […]
Any time a new Facebook update takes place, there are mixed reactions online. So far, the new update to the iconic Like button – people […]
Social Media, taught by Professor Ashlee Humphreys, is one of the best classes I took this quarter. When talking about social media, we usually think […]
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