Why Brands Are Turning to Live Streaming to Reach Consumers
By Katie More As video content continues to be the central focus for social media platforms, it is no surprise that an increasing number […]
Digital Marketing
One Simple Marketing Procedure Drives Credibility, Sales, and Product Ratings
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
How to Master the Art of Influencer Marketing
Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]
Reflecting on Creating Outstanding Digital Experiences (C.O.D.E.)
Taking Professor Andy Hullinger’s course “Creating Outstanding Digital Experiences” (C.O.D.E.) was a great feast for both the eyes and the mind. The purpose of this course […]
Reimagining CRM with Internet of Things (IoT)
CRM Revisited To me, Strategy and Connected data have always been the two most central pillars of Customer Relationship Management (CRM). Strategy is such an […]
Three Tips to Capture Generation Z on a Mobile App
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
SEO: A Hot and Challenging Area of Digital Marketing
Along with the increasing importance of digital platforms in marketing, SEO has become one of the most frequently mentioned terms lately. From a definitional perspective, […]
A Snapchat Story: How to Engage Millennials with Snaps
These days the buzz surrounding Snapchat is deafening – it is certainly the new frontier for marketing communications. But can Snapchat be harnessed for the […]
A Quick Reaction to Facebook’s New Reaction Buttons
Any time a new Facebook update takes place, there are mixed reactions online. So far, the new update to the iconic Like button – people […]
End of Quarter Course Reflection: Social Media
Social Media, taught by Professor Ashlee Humphreys, is one of the best classes I took this quarter. When talking about social media, we usually think […]