For years now, traditional television viewing has seen a slow death—a phenomenon that’s been blamed on timeshifting technologies like Hulu, Tivo, and the DVR. But, with the rise of social media tools, TV and social media can coexist to promote viewership and engagement with TV programs, advertisers, and social media sites. We are living in [...]
From the debut of A Google a Day trivia puzzle to Charlie Sheen’s not-so-winning fall from fame, here is a look at what happened this week in the integrated marketing communications industry. A Google a Day Question: If you were a ferry passenger traveling from Continental Europe to the country with twice as many sheep as people, [...]
By Kate Hellman As an IMC’er, I try to stay abreast of technological trends and advances. IBM has developed a computer that detects nuances in language and meaning. Scientists at the Large Hadron Collider in Switzerland have succeeded in re-creating the conditions that developed shortly after the Big Bang. Google is developing a car that [...]
By Lauren Elizabeth Chapman On Wednesday morning, LivingSocial released its biggest daily deal to date: a $20 Amazon gift card at a cost of only $10 to LivingSocial members. With almost 1.4 million purchases made in 24 hours across 170 markets in the U.S., the deal topped the chart for most buzz, in addition to [...]
By Joshua Brower I couldn’t help but smile and laugh recently when a friend posted the “Cleveland Response to the Lebron James Nike Commercial” on my Facebook wall. Only weeks before I had written about Nike’s original commercial and how I thought Nike meant for its controversial nature. The ad highlights NBA basketball superstar Lebron [...]
