How to Master the Art of Influencer Marketing
Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]
SOCIAL MEDIA
A Snapchat Story: How to Engage Millennials with Snaps
These days the buzz surrounding Snapchat is deafening – it is certainly the new frontier for marketing communications. But can Snapchat be harnessed for the […]
A Quick Reaction to Facebook’s New Reaction Buttons
Any time a new Facebook update takes place, there are mixed reactions online. So far, the new update to the iconic Like button – people […]
End of Quarter Course Reflection: Social Media
Social Media, taught by Professor Ashlee Humphreys, is one of the best classes I took this quarter. When talking about social media, we usually think […]
Why Email Marketing Beats Social Media
Marie Forleo, entrepreneur and marketing maven, teaches why email marketing beats social media in her online business school for women. Why is that so when […]
#1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters
When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the […]
Social Media vs. Traditional Media: Theories Behind the Difference
Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant […]
CMO – Examine Eco-Brands and Grow
As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order […]
Why Social Media Marketing is Smart for Your Business
Whether you are the owner of a small business or a solopreneur, you have probably heard of the phrase “social media marketing” a thousand times. […]
Friending: The Changing Definition of Friendship in the Social Media Era
In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when […]