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influencer marketing

How to Master the Art of Influencer Marketing

May 23, 2016 Mishu Rahman Din 1

Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]

Snapchat advertising and marketing

A Snapchat Story: How to Engage Millennials with Snaps

April 16, 2016 Alyssa Kincaid 0

These days the buzz surrounding Snapchat is deafening – it is certainly the new frontier for marketing communications. But can Snapchat be harnessed for the […]

Facebook Like Button

A Quick Reaction to Facebook’s New Reaction Buttons

February 27, 2016 Alyssa Kincaid 0

Any time a new Facebook update takes place, there are mixed reactions online. So far, the new update to the iconic Like button – people […]

End of Quarter Course Reflection: Social Media

February 24, 2016 Cindy Yang 0

Social Media, taught by Professor Ashlee Humphreys, is one of the best classes I took this quarter. When talking about social media, we usually think […]

Why Email Marketing Beats Social Media

November 3, 2015 Aditi Ramchandani 0

Marie Forleo, entrepreneur and marketing maven, teaches why email marketing beats social media in her online business school for women. Why is that so when […]

#1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

March 24, 2015 Abby Rudd 0

When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the […]

Social Media vs. Traditional Media: Theories Behind the Difference

January 20, 2015 Sara Singh 0

Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant […]

CMO – Examine Eco-Brands and Grow

June 19, 2014 Mari Bakken 0

As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order […]

Why Social Media Marketing is Smart for Your Business

May 22, 2014 Eridana Ai 0

Whether you are the owner of a small business or a solopreneur, you have probably heard of the phrase “social media marketing” a thousand times. […]

Friending: The Changing Definition of Friendship in the Social Media Era

March 6, 2014 Joyce Xinran Liu 0

In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when […]

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