When we slip on a Burberry trench or carry a Louis Vuitton bag, men fall at our feet, our conversation sparkles, and people ask, “Who’s that?” as we sashay past. Well, maybe not, but in our heads, we are transformed—and as a result we walk a little taller and even project more confidence. A Harvard [...]
From the launch of Facebook Deals (uh oh, Groupon) to a plethora of privacy issues, it was a busy week in the world of integrated marketing communications. Pull yourself away from royal wedding news coverage for a few minutes and read on. Facebook challenges Groupon with Deals service Facebook’s new daily deals offering launched this [...]
We can recap NBC’s newest TV show “The Voice” in one word: Brilliant. Is it because we are channeling our inner teenagers who ran home every day to watch Carson Daly on TRL? Possibly. Is it because the coaches are some of the world’s biggest pop stars? Maybe. Or is it because the team behind [...]
For years now, traditional television viewing has seen a slow death—a phenomenon that’s been blamed on timeshifting technologies like Hulu, Tivo, and the DVR. But, with the rise of social media tools, TV and social media can coexist to promote viewership and engagement with TV programs, advertisers, and social media sites. We are living in [...]
By Lauren Elizabeth Chapman On Wednesday morning, LivingSocial released its biggest daily deal to date: a $20 Amazon gift card at a cost of only $10 to LivingSocial members. With almost 1.4 million purchases made in 24 hours across 170 markets in the U.S., the deal topped the chart for most buzz, in addition to [...]
