Several times this year, I have been in a movie theater when a trailer for a re-released blockbuster elicited a collective groan from the audience. It seemed no one wanted to see “Titanic” in super-duper re-mastered 3D, and just about everyone was ready to pass on the third incarnation of “Star Wars.” But re-releases inevitably [...]
As an integrated marketing communications student, people often ask me why I like AMC’s Mad Men, the Emmy-winning show that kept us waiting in anticipation (or annoyance) for more than a year before its record-breaking March debut. Maybe it’s the nostalgic appeal of old world advertising, glitz and glamour in all of its glory. Maybe [...]
What do Doritos, Madonna, The Bieber, MacBook, Gameboy and Titanic all have in common? Nothing really, except recently I’ve been asked to exercise my paintbrush . . . errrrr fingertips . . . and “draw” these well known words in OMGPOP’s ridiculously addicting mobile app “Draw Something.” I select Doritos for three points! That will [...]
A few months ago I was asked to watch the Super Bowl to study the advertisements. Coming from India, I was completely new to American football and the Super Bowl. As I watched advertisers compete aggressively for 30 seconds of our attention during breaks in the championship game, I realized this scenario was quite familiar [...]
When Burger King dethroned the King, its somewhat bizarre yet aptly named mascot, we knew something would be coming down the line for the fast food restaurant chain. This week the world’s No. 2 hamburger chain launched its rebranding effort with a revamped menu, newly designed stores, and a fresh marketing strategy. Shying away from [...]
Editor’s Note: As part of a recurring series, we have asked several contributors to write about advertising that made an impact on them. This first piece shares the perspective of two Motor City imports on Chrysler’s recent Detroit-centered campaign. There is no question Detroit has an image problem. Journalists visit our city to write fluff [...]
Vitamin IMC staff and graduate students in Northwestern University’s Medill IMC program reviewed and voted on the best and worst ads from Super Bowl XLVI. Here is a rundown on our top choices. Let us know what you think? Did we get it right? The Best These top ads ran away with the votes, and [...]
Vitamin IMC staff encourage friends of the blog to live tweet Super Bowl XLVI. Let us know what you think of the ads or chat with us about which ads left an impression. Simply tag your tweets with #vimcbowlads and join the conversation with @vitaminimc. We will start tweeting when the game begins at 6 [...]
By Diana Lopez Negrete Kraft Foods recently debuted a series of television ads for its Athenos Hummus line that are not only sexist but also blatantly racist. However, according to a Chicago Tribune online poll, people are not offended by the ads. In fact, the Chicago Sun Times gave the ads a B+, saying that [...]
