I wouldn’t describe myself as an Apple “fangirl” (although I do love my iPhone and plan to make an iPad one of my first post-grad purchases) but news of Steve Jobs’ death tonight has me feeling a bit emotional. I’m giving away my age here, but when I heard the news (via my iPhone no [...]
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so relevant to marketers today. Here are a few reasons why it’s a good idea to follow the rules of dating [...]
From Apple’s takeover of the most valuable brand position to Microsoft’s acquisition of Skype , here is a look at what happened this week in the integrated marketing communications industry. Apple tops list of 2011 most valuable brands Apple passed Google for the first time as the most valuable brand, according to Millward Brown’s 2011 BrandZ [...]
