When Burger King dethroned the King, its somewhat bizarre yet aptly named mascot, we knew something would be coming down the line for the fast food restaurant chain. This week the world’s No. 2 hamburger chain launched its rebranding effort with a revamped menu, newly designed stores, and a fresh marketing strategy. Shying away from [...]
Editor’s Note: As part of a recurring series, we have asked several contributors to write about advertising that made an impact on them. This first piece shares the perspective of two Motor City imports on Chrysler’s recent Detroit-centered campaign. There is no question Detroit has an image problem. Journalists visit our city to write fluff [...]
Vitamin IMC staff and graduate students in Northwestern University’s Medill IMC program reviewed and voted on the best and worst ads from Super Bowl XLVI. Here is a rundown on our top choices. Let us know what you think? Did we get it right? The Best These top ads ran away with the votes, and [...]
Vitamin IMC staff encourage friends of the blog to live tweet Super Bowl XLVI. Let us know what you think of the ads or chat with us about which ads left an impression. Simply tag your tweets with #vimcbowlads and join the conversation with @vitaminimc. We will start tweeting when the game begins at 6 [...]
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so relevant to marketers today. Here are a few reasons why it’s a good idea to follow the rules of dating [...]
By Diana Lopez Negrete Kraft Foods recently debuted a series of television ads for its Athenos Hummus line that are not only sexist but also blatantly racist. However, according to a Chicago Tribune online poll, people are not offended by the ads. In fact, the Chicago Sun Times gave the ads a B+, saying that [...]
By Hillary Grey In March, the Starbucks mermaid, or Siren, will get a new look. To mark its 40-year anniversary, Starbucks will update its logo by removing the words “Starbucks Coffee” and featuring the all-green Siren. In light of the recent fallout from the Gap logo fiasco, tweaking the current logo is a better choice [...]
