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Tag: "customer service"

Zappos slips up on customer retention

Zappos slips up on customer retention

Have you ever loved, or despised, a company enough that it has assumed a sort of persona in your mind? For example, every time I approach a retail location of a certain giant wireless company that I will refrain from naming, I start to feel irritated. Before I even walk in the door, I am [...]

Listening to customers in the age of social media

Listening to customers in the age of social media

Customers have communicated with companies in various formats: a visit/phone call to customer service, a written letter, and more recently, a post to their social media site.  In the early 2000’s, I submitted a letter to GUESS about a GUESS purse whose strap kept falling off.  I quickly received an identical replacement purse and an [...]