I’m sure we’ve all imagined the day when flying cars and instant transport would exist in a Jetsons-like world, but those days may be closer than we think. Earlier this month, Google’s “Project Glass” video hit YouTube sending the minds of its 14 million viewers wondering yet again about the possibilities of the next breakthrough [...]
From Apple’s takeover of the most valuable brand position to Microsoft’s acquisition of Skype , here is a look at what happened this week in the integrated marketing communications industry. Apple tops list of 2011 most valuable brands Apple passed Google for the first time as the most valuable brand, according to Millward Brown’s 2011 BrandZ [...]
From the New York Times paywall to Diet Pepsi’s new advertising campaign, here is a look at what happened this week in the integrated marketing communications industry. NYT paywall working? Jury is still out Last month the New York Times launched a paywall around its digital content, requiring readers to pay for a subscription once they [...]
After taking a much-needed spring break, Vitamin IMC is back with the week’s top marketing communication headlines — and a new design. So take a look around the new site and read up on Google’s foray into social search, Groupon’s latest goof and Richard Simmons’ must-see in-flight video. Google search goes social with +1 button Facebook [...]
Coming together in crisis Millions of people watched in disbelief this morning as footage of the devastation from the Japanese earthquake and tsunami aired. In the aftermath, the Internet served as an invaluable resource to provide victims and concerned parties with warnings and real-time updates. Google quickly responded by launching a Crisis Response page. The [...]
