Online daily deal sites like Groupon can be a mecca for the wrong customers—price-sensitive, avid bargain hunters. More often than not, businesses will never see “Bargain Betty” again or sell her anything in addition to what she initially purchased through their discount online offering. Customers like her will jump from one good deal to the [...]
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so relevant to marketers today. Here are a few reasons why it’s a good idea to follow the rules of dating [...]
From the launch of Facebook Deals (uh oh, Groupon) to a plethora of privacy issues, it was a busy week in the world of integrated marketing communications. Pull yourself away from royal wedding news coverage for a few minutes and read on. Facebook challenges Groupon with Deals service Facebook’s new daily deals offering launched this [...]
After taking a much-needed spring break, Vitamin IMC is back with the week’s top marketing communication headlines — and a new design. So take a look around the new site and read up on Google’s foray into social search, Groupon’s latest goof and Richard Simmons’ must-see in-flight video. Google search goes social with +1 button Facebook [...]
By Lauren Elizabeth Chapman On Wednesday morning, LivingSocial released its biggest daily deal to date: a $20 Amazon gift card at a cost of only $10 to LivingSocial members. With almost 1.4 million purchases made in 24 hours across 170 markets in the U.S., the deal topped the chart for most buzz, in addition to [...]
