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Tag: "marcom this week"

Marcom this week: From A to zinc – 4/8/11 edition

Marcom this week: From A to zinc – 4/8/11 edition

  Go mobile for mom It is no secret that moms are one of the most influential consumer groups for a brand. In recent years, marketers have flocked online to reach this segment through “mommy blogs” and specialty lifestyle websites, but things have changed. According to a recent study conducted by BabyCenter, marketers should go [...]

April 8, 2011 | 0 comments | View Post
Marcom this week: From A to zinc – 3/11/11 edition

Marcom this week: From A to zinc – 3/11/11 edition

Coming together in crisis Millions of people watched in disbelief this morning as footage of the devastation from the Japanese earthquake and tsunami aired. In the aftermath, the Internet served as an invaluable resource to provide victims and concerned parties with warnings and real-time updates. Google quickly responded by launching a Crisis Response page. The [...]

March 11, 2011 | 0 comments | View Post