Editor’s Note: As part of a recurring series, we have asked several contributors to write about advertising that made an impact on them. This first piece shares the perspective of two Motor City imports on Chrysler’s recent Detroit-centered campaign. There is no question Detroit has an image problem. Journalists visit our city to write fluff [...]
As a traditional part of the Lunar New Year celebration, the Spring Festival Gala on Mainland China’s Central Television (CCTV) is China’s version of the Super Bowl. It isn’t a sports event, but both shows are long-running TV events with enormous audiences. This year’s Spring Festival Gala celebrated its 30th anniversary and attracted around 770 [...]
Vitamin IMC staff and graduate students in Northwestern University’s Medill IMC program reviewed and voted on the best and worst ads from Super Bowl XLVI. Here is a rundown on our top choices. Let us know what you think? Did we get it right? The Best These top ads ran away with the votes, and [...]
Vitamin IMC staff encourage friends of the blog to live tweet Super Bowl XLVI. Let us know what you think of the ads or chat with us about which ads left an impression. Simply tag your tweets with #vimcbowlads and join the conversation with @vitaminimc. We will start tweeting when the game begins at 6 [...]
