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Tag: "Twitter"

Vitamin IMC Live Tweets the Super Bowl

Vitamin IMC staff encourage friends of the blog to live tweet Super Bowl XLVI. Let us know what you think of the ads or chat with us about which ads left an impression. Simply tag your tweets with #vimcbowlads and join the conversation with @vitaminimc. We will start tweeting when the game begins at 6 [...]

“The Voice” and its brilliant marketing strategy

“The Voice” and its brilliant marketing strategy

We can recap NBC’s newest TV show “The Voice” in one word: Brilliant. Is it because we are channeling our inner teenagers who ran home every day to watch Carson Daly on TRL? Possibly. Is it because the coaches are some of the world’s biggest pop stars? Maybe. Or is it because the team behind [...]

Social Media + TV = Engagement

Social Media + TV = Engagement

For years now, traditional television viewing has seen a slow death—a phenomenon that’s been blamed on timeshifting technologies like Hulu, Tivo, and the DVR.  But, with the rise of social media tools, TV and social media can coexist to promote viewership and engagement with TV programs, advertisers, and social media sites. We are living in [...]