Marketing has evolved to be more than selling products and services. Marketing can be used to promote social causes, sell ideas of change and concepts of innovation. For-profit enterprises communicate their product’s value to the consumer, while non-profits communicate their ideas’ value to the community. Integrated marketing concepts that are implemented at large corporations can [...]
Meet Steve Gadlin: the creator behind the one of a kind, ‘I Want to Draw a Cat For You’ company that took off a couple of years ago with a hugely successful Groupon deal followed by an appearance on the hit television show, ‘Shark Tank’ – where billionaire entrepreneur Mark Cuban decided to invest $25,000 [...]
Jeff Barrett is a social media rockstar. In his mid-twenties, he has already co-founded a rising PR firm, Status Creative, writes for the Washington Times, has created numerous viral campaigns (my favorite of which spotlights a favorite destination of mine—my hometown—in an epic lipdub), and was recently named to Forbes’ Top 50 Social Media Power [...]
Mascara, concealer, more volume, more padding, these are not the items women are buying after seeing beauty product advertisements, but rather an improved self-image. How can women and young girls truly feel confident about their appearance when they are constantly being sold beauty products that will help them lift something, cover something else, and give [...]
Marketing has evolved to be more than selling products and services. Marketing can be used to promote social causes, sell ideas of change and concepts of innovation. For-profit enterprises communicate their product’s value to the consumer, while non-profits communicate their ideas’ value to the community. Integrated marketing concepts that are implemented at large corporations can [...]
Meet Steve Gadlin: the creator behind the one of a kind, ‘I Want to Draw a Cat For You’ company that took off a couple of years ago with a hugely successful Groupon deal followed by an appearance on the hit television show, ‘Shark Tank’ – where billionaire entrepreneur Mark Cuban decided to invest $25,000 [...]
Jeff Barrett is a social media rockstar. In his mid-twenties, he has already co-founded a rising PR firm, Status Creative, writes for the Washington Times, has created numerous viral campaigns (my favorite of which spotlights a favorite destination of mine—my hometown—in an epic lipdub), and was recently named to Forbes’ Top 50 Social Media Power [...]
Mascara, concealer, more volume, more padding, these are not the items women are buying after seeing beauty product advertisements, but rather an improved self-image. How can women and young girls truly feel confident about their appearance when they are constantly being sold beauty products that will help them lift something, cover something else, and give [...]
This week my childhood dream came true and I got to walk the sacred grounds of Augusta National. Don’t get me wrong, the place was magnificent, but what really struck me was the way marketers leveraged an event that has some of the most restricted access to fans to get their message out in a [...]
Friday, April 12 will be a very exciting day for the IMC program. Newly admitted students will be spending the day on Northwestern’s campus for a Visit Day to learn more about the program they will potentially be attending in the fall. Beginning around 9 a.m. the activities throughout the day aim to provide as [...]
On March 11, Sheryl Sandberg released her book, Lean In: Women, Work, and the Will to Lead, causing a resurgence of many topics relating to women in the workplace that are anything but new. Before Sandberg’s book release, her popular Ted Talk, “Why we have too few women leaders,” began a conversation that caught my [...]
The world of fashion. Fast-paced. Always changing. Competitors among competitors among competitors. Consumers are always searching for the best; for something new, something exciting. Even established brands that have faced the test of time are facing new challenges due to the increased hyper-competitiveness of the industry. Tory Burch. The label everyone wants to wear, and [...]
Winning a basketball game is no easy feat. The equation itself is simple: the team that scores the most points wins. But as any athlete will tell you, it’s a lot more complicated. There are a lot of factors that can sway the outcome of a game one way or another. Some can be planned [...]
The integration of retail fashion with social media has certainly been one of the hottest marketing trends across the globe over the past few years. With consumers increasingly seeking a second opinion from friends or other like-minded individuals online instead of the opinion of in-store assistants, retailers have directed their attention to online activity surrounding [...]
