Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great [...]
This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. [...]
Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand [...]
As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect [...]
Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads. It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play [...]
Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The [...]
From all of us at Vitamin IMC, we wish our readers, classmates, and faculty a new year of filled with an abundance of success, positivity, and good health! January 5th marks the start of the second quarter of classes at Northwestern University for the Medill IMC Class of 2015 and we couldn’t be more excited [...]
Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great [...]
This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. [...]
Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand [...]
As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. [...]
As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect [...]
As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key [...]
Whether you are the owner of a small business or a solopreneur, you have probably heard of the phrase “social media marketing” a thousand times. Are you wondering if social media marketing is only useful for big companies or if it’s also applicable to your business? Well, it’s time to stop wondering. Here’s why: Having [...]
