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Featured Articles

  • CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

    Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great […]

  • Northwestern IMC does Dreamforce

    Northwestern IMC does Dreamforce

    This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. […]

  • IMC students at Twitter UK

    IMC Goes Global in London

    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand […]

  • CMO – Examine Eco-Brands and Grow

    CMO – Examine Eco-Brands and Grow

    As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect […]

Retail Marketers: Are you leading the trend in “Total Retail”?

Retail Marketers: Are you leading the trend in “Total Retail”?

Future retail experience is being transformed as you read this article. For Retail Marketers, keeping up with the latest and the greatest in the “Search-Shop-Share” model that is the basis of Total Retail experience is imperative to existence.  As a digital marketer in the Northwestern Medill Integrated Marketing Communications [IMC] program, I have been studying […]

Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their work. Fortunately, however, marketers are optimally positioned to rectify the situation and change the conversation surrounding body-image and beauty standards in a meaningful way. Negative […]

Doritos “Crash the Superbowl”- An Effective Social Media Campaign

Doritos “Crash the Superbowl”- An Effective Social Media Campaign

From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed the camera over to up-and-coming filmmakers for the ninth straight year results exceeding the viral success of 2014’s ‘Time Machine.’ This year, the campaign resulted […]

IMC Ad Review: Super Bowl XLIX

IMC Ad Review: Super Bowl XLIX

Super Bowl XLIX was the highest rated television event in history with 114.4 million viewers. They were treated to an emotion eliciting experience. Excitement, hilarity, anxiousness and sadness filled living rooms and sports bars alike. And that was just during the commercials. Over 90 commercials, at $4.5 million per 30-second spot, aired during the broadcast. […]

How IMC is like the Super Bowl

How IMC is like the Super Bowl

Believe it or not, but Integrated Marketing Communications (IMC) is just like the Super Bowl. Here’s how: It’s all about the ads.  It’s not news to anyone that many people watch the Super Bowl – the championship game at the highest level of professional football in the U.S. – more for the advertisements that play […]

Social Media vs. Traditional Media: Theories Behind the Difference

Social Media vs. Traditional Media: Theories Behind the Difference

Considering the bigger picture regarding how social media today differs from traditional communications models, the fact remains that the difference lies in the public, instant and archivable attributes of social media which were not prevalent amongst traditional media. People still used to talk, comment, engage and discuss topics via traditional media. The key difference? The […]

It’s 2015 – Happy New Year and Welcome Back from Vitamin IMC

It’s 2015 – Happy New Year and Welcome Back from Vitamin IMC

From all of us at Vitamin IMC, we wish our readers, classmates, and faculty a new year of filled with an abundance of success, positivity, and good health! January 5th marks the start of the second quarter of classes at Northwestern University for the Medill IMC Class of 2015 and we couldn’t be more excited […]

CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

CMOs: 3 Steps for an Early Holiday Campaign That Customers Actually Like

Most people are just getting used to the onslaught of all things pumpkin flavored, but CMOs and planners know the importance of championing another season that’s quickly approaching: holiday shopping season. As a graduate student in Northwestern Medill’s IMC program, I’m concerned with focusing in on consumer behavior and needs, and have found two great […]

Northwestern IMC does Dreamforce

Northwestern IMC does Dreamforce

This summer we had the opportunity to work at Salesforce in San Francisco for our Summer Immersion Project along with three other talented IMCers—Olivia, Rama, and Cerise. As an extension of our work, our Salesforce team invited us to their largest conference of the year: Dreamforce. All summer we’d heard what an experience Dreamforce was. […]

IMC students at Twitter UK

IMC Goes Global in London

Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand […]