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  • IMC students at Twitter UK

    IMC Goes Global in London

    Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand [...]

  • My IMC Summer Immersion Takeaways

    My IMC Summer Immersion Takeaways

    As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. [...]

  • CMO – Examine Eco-Brands and Grow

    CMO – Examine Eco-Brands and Grow

    As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect [...]

  • Marketers – Wearable Tech is the Future so Prepare Now or Perish!

    Marketers – Wearable Tech is the Future so Prepare Now or Perish!

    As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key [...]

IMC students at Twitter UK

IMC Goes Global in London

Welcome back to the Fall Quarter! We, Eliscia and Kiersten, the Co-Directors of the IMC London Trip, are excited to share with you our planning experience and tales from abroad. This August, fourteen IMC Graduate Students crossed the pond to experience business in London. We were tasked with planning a networking trip to better understand [...]

My IMC Summer Immersion Takeaways

My IMC Summer Immersion Takeaways

As part of Northwestern’s Integrated Marketing Communications (IMC) graduate program, each student participates in a summer immersion project. Students are placed in various companies across the country and world. Many of us had prior work experience before coming to the program and have gained valuable practical knowledge that helped prepare us for our graduate internships. [...]

CMO – Examine Eco-Brands and Grow

CMO – Examine Eco-Brands and Grow

As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect [...]

Marketers – Wearable Tech is the Future so Prepare Now or Perish!

Marketers – Wearable Tech is the Future so Prepare Now or Perish!

As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key [...]

Why Social Media Marketing is Smart for Your Business

Why Social Media Marketing is Smart for Your Business

Whether you are the owner of a small business or a solopreneur, you have probably heard of the phrase “social media marketing” a thousand times. Are you wondering if social media marketing is only useful for big companies or if it’s also applicable to your business? Well, it’s time to stop wondering. Here’s why: Having [...]

Image courtesy Creative Commons

Where Does the Los Angeles Clippers Brand Stand Today?

By now, we’ve heard enough about the drama surrounding the Donald Sterling controversy from TMZ and ESPN, so let’s take a look from a different angle: the brand side.  As a season ticket holder for the Golden State Warriors, I’ve been following the fracas surrounding he who shall not be named, and, as an IMC [...]

Image Courtesy of Creative Commons

Creativity On-Demand: Former DDB Chairman Bob Scarpelli on the Transition from C-Suite to IMC Classroom

“Did you know orange peels are a natural insect repellant?” Bob Scarpelli asked me. “A few of my students made hair clips with orange peels to sell at music festivals.” The former chairman and chief creative officer of DDB Worldwide, one of the world’s largest advertising agencies, had just finished teaching in the McCormick Tribune [...]

3 Reasons Why EQ is Important for IMC

3 Reasons Why EQ is Important for IMC

My Customer Loyalty professor Paul Wang recently told us: Don’t ever forget—we are in the people business. In Medill’s Integrated Marketing Communications (IMC) program, we are taught to always think of the customer first. This is important, especially in an era of abundant data and media saturation. In other words, even though we as marketers [...]

Top 4 Things We Learned In India

Top 4 Things We Learned In India

Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of [...]

Princess Training: How Gendered Toys Could Be Influencing Our Kids

Princess Training: How Gendered Toys Could Be Influencing Our Kids

I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my [...]