As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect [...]
As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key [...]
Whether you are the owner of a small business or a solopreneur, you have probably heard of the phrase “social media marketing” a thousand times. Are you wondering if social media marketing is only useful for big companies or if it’s also applicable to your business? Well, it’s time to stop wondering. Here’s why: Having [...]
By now, we’ve heard enough about the drama surrounding the Donald Sterling controversy from TMZ and ESPN, so let’s take a look from a different angle: the brand side. As a season ticket holder for the Golden State Warriors, I’ve been following the fracas surrounding he who shall not be named, and, as an IMC [...]
As a CMO, you know it’s important to understand your customer; as their preferences change, you must evolve your understanding of their needs in order to tie your product into their lifestyle. As a graduate student in Medill’s Integrated Marketing Communications program and an avid supporter of social causes, I have been researching the effect [...]
As a marketing manager, you are beginning to see the use of wearable tech and know it will soon become embedded in the culture of your high value markets. Because the wearable technology field is fast evolving and is increasingly relevant to consumer groups, it is a puzzle for all of us to solve. The key [...]
Whether you are the owner of a small business or a solopreneur, you have probably heard of the phrase “social media marketing” a thousand times. Are you wondering if social media marketing is only useful for big companies or if it’s also applicable to your business? Well, it’s time to stop wondering. Here’s why: Having [...]
By now, we’ve heard enough about the drama surrounding the Donald Sterling controversy from TMZ and ESPN, so let’s take a look from a different angle: the brand side. As a season ticket holder for the Golden State Warriors, I’ve been following the fracas surrounding he who shall not be named, and, as an IMC [...]
“Did you know orange peels are a natural insect repellant?” Bob Scarpelli asked me. “A few of my students made hair clips with orange peels to sell at music festivals.” The former chairman and chief creative officer of DDB Worldwide, one of the world’s largest advertising agencies, had just finished teaching in the McCormick Tribune [...]
My Customer Loyalty professor Paul Wang recently told us: Don’t ever forget—we are in the people business. In Medill’s Integrated Marketing Communications (IMC) program, we are taught to always think of the customer first. This is important, especially in an era of abundant data and media saturation. In other words, even though we as marketers [...]
Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of [...]
I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my [...]
In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I [...]
There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related [...]
