We are global. We are unique. We are marketers. We are IMC. This is the first of three videos showcasing the IMC program and the students that make it so great! This video was created by the 2013 IMC branding committee, a special student initiative at Medill. Take a look at a few of our amazing students that [...]
“Death to Creatives” The word creative is no longer a noun used to describe work, but people and their professional positions. Well I say death to creatives. As integrated marketers, we are all creative! Creatives are not a higher human species that are solely responsible for great advertising. Whether we focus on data, messages or [...]
Television commercials still command the highest portion of a brand’s advertising budget, despite most, if not all of a target audience being online. This of courses means people still have to endure the occasional awkward TV advertisement. We all hate them and cringe a little when they come on during a commercial break for our [...]
Listen up, IROs and financial communications practitioners. It’s time to stop leaving that “social media fluff” to PR pros and digital marketing folks and learn how to harness the power of social media for communicating corporate information to investors. What do social networking sites like Twitter and Facebook have to do with disclosing serious financial [...]
After 15 months in the full-time program, Medill’s 2013 graduating class discusses what Integrated Marketing Communications means to them. Also, what makes the Medill IMC so forward and unique compared to other marketing programs. This is the second of three video spots created by the Medill IMC Branding Committee. Thank you to Tori Oman for [...]
We are global. We are unique. We are marketers. We are IMC. This is the first of three videos showcasing the IMC program and the students that make it so great! This video was created by the 2013 IMC branding committee, a special student initiative at Medill. Take a look at a few of our amazing students that [...]
“Death to Creatives” The word creative is no longer a noun used to describe work, but people and their professional positions. Well I say death to creatives. As integrated marketers, we are all creative! Creatives are not a higher human species that are solely responsible for great advertising. Whether we focus on data, messages or [...]
Television commercials still command the highest portion of a brand’s advertising budget, despite most, if not all of a target audience being online. This of courses means people still have to endure the occasional awkward TV advertisement. We all hate them and cringe a little when they come on during a commercial break for our [...]
Listen up, IROs and financial communications practitioners. It’s time to stop leaving that “social media fluff” to PR pros and digital marketing folks and learn how to harness the power of social media for communicating corporate information to investors. What do social networking sites like Twitter and Facebook have to do with disclosing serious financial [...]
Marketing has evolved to be more than selling products and services. Marketing can be used to promote social causes, sell ideas of change and concepts of innovation. For-profit enterprises communicate their product’s value to the consumer, while non-profits communicate their ideas’ value to the community. Integrated marketing concepts that are implemented at large corporations can [...]
Meet Steve Gadlin: the creator behind the one of a kind, ‘I Want to Draw a Cat For You’ company that took off a couple of years ago with a hugely successful Groupon deal followed by an appearance on the hit television show, ‘Shark Tank’ – where billionaire entrepreneur Mark Cuban decided to invest $25,000 [...]
Jeff Barrett is a social media rockstar. In his mid-twenties, he has already co-founded a rising PR firm, Status Creative, writes for the Washington Times, has created numerous viral campaigns (my favorite of which spotlights a favorite destination of mine—my hometown—in an epic lipdub), and was recently named to Forbes’ Top 50 Social Media Power [...]
Mascara, concealer, more volume, more padding, these are not the items women are buying after seeing beauty product advertisements, but rather an improved self-image. How can women and young girls truly feel confident about their appearance when they are constantly being sold beauty products that will help them lift something, cover something else, and give [...]
This week my childhood dream came true and I got to walk the sacred grounds of Augusta National. Don’t get me wrong, the place was magnificent, but what really struck me was the way marketers leveraged an event that has some of the most restricted access to fans to get their message out in a [...]
