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  • Top 4 Things We Learned In India

    Top 4 Things We Learned In India

    Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of [...]

  • Princess Training: How Gendered Toys Could Be Influencing Our Kids

    Princess Training: How Gendered Toys Could Be Influencing Our Kids

    I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my [...]

  • Friending: The Changing Definition of Friendship in the Social Media Era

    Friending: The Changing Definition of Friendship in the Social Media Era

    In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I [...]

  • 3 Reasons You Should Love Tech Right Now

    3 Reasons You Should Love Tech Right Now

    There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related [...]

Top 4 Things We Learned In India

Top 4 Things We Learned In India

Mariana Mack is a Medill IMC student who recently returned from an NUvention trip to India. NUvention Innovate for Impact is a program that exposes students to the design process and launch of market-based ventures that address unmet societal and economical needs. The social entrepreneurial approach addresses global challenges such as poverty, hunger, lack of [...]

Princess Training: How Gendered Toys Could Be Influencing Our Kids

Princess Training: How Gendered Toys Could Be Influencing Our Kids

I recently stopped in a Toys”R”Us to pick up a baby shower gift. I couldn’t remember the last time I had been in the store. Most likely, I was about a foot shorter and naturally blonde. The Taylor family usually visited Toys”R”Us to replace toys. My dog had either chewed the head off of my [...]

Friending: The Changing Definition of Friendship in the Social Media Era

Friending: The Changing Definition of Friendship in the Social Media Era

In just two months, I boosted my LinkedIn connections from 300 to almost 500. I was proud of winning the numbers game. However, recently when I was trying to request an informational interview via LinkedIn, I was depressed that less than 5% actually responded to me. I think I know most of them, but I [...]

3 Reasons You Should Love Tech Right Now

3 Reasons You Should Love Tech Right Now

There has been a lot of buzz recently about smart technology. There is talk of why Google is purchasing companies like Nest (a self-learning thermostat and smoke detector maker), robotics companies, and machine learning companies like DeepMind. There is discussion of how beacon technology will completely transform our shopping experience. There is even buzz related [...]

#TBT: The New Old Spice

#TBT: The New Old Spice

In our very first Throw Back Thursday (#TBT)  feature, we will take a look at the time-treasured brand Old Spice. Brace yourself. You’re in for a ride. “OLD” OLD SPICE Did you see that? If you skipped the video, go back and watch — then we’ll talk…waiting…ok, I’m going to assume you obliged. Have you [...]

3 Ways SEO Can Boost Your Company’s Online Presence

3 Ways SEO Can Boost Your Company’s Online Presence

IMPORTANT: Did you know there a few simple issues that could be holding back your search ranking on Google, Bing, or Yahoo? While search engines rank pages based on relevance, there are many technical issues that can penalize a domain. A professional versed in SEO can easily resolve these technical issues to increase not only [...]

5 Things NOT to Give Your Girlfriend This Valentine’s Day

5 Things NOT to Give Your Girlfriend This Valentine’s Day

Listen, your significant other’s gift hopes will be sky-high on February 14th. She may try to play the role of “cool girl” and say that she doesn’t care. She may say that Valentine’s Day is a silly commercial holiday that Hallmark concocted to take our money. She may even go so far as to say [...]

Ohhh Snap!: Snapchat & the Evolution of Communication

Ohhh Snap!: Snapchat & the Evolution of Communication

Snapchat. It’s sort of like Instagram on steroids.  Once a mobile app common only in high school locker rooms, Snapchat is now becoming mainstream. It seems like everyone uses it. Yes, you read that right—even your mom. If she’s not using it yet, it’s only a matter of time. Facebook rabidly tried to stake its [...]

Puppies, Clydesdales, and Seahawks—Oh My!

Puppies, Clydesdales, and Seahawks—Oh My!

As a Canadian, I don’t know football as well as I know hockey, but I think it’s safe to say this year’s Super Bowl was pretty underwhelming. I am just taking a wild guess, but I think an exciting game is when both teams actually score?! The 2014 Super Bowl: talk about Super Boring. Unfortunately, [...]

Checkout Olympics: The Art of Shopper Marketing

Checkout Olympics: The Art of Shopper Marketing

  Shopper marketing. The point of purchase. The last wind-swept, pirouetting, finish-line leaping, DoubleShot Expresso-fueled seconds of marketing when all bets are off, witty TV spots are forgotten, and consumers are just left staring at the store shelves trying to make a decision. Forget your months of painstaking positioning (“No, no, please. We’re rugged luxury, [...]