Will Amazon Go Revolutionize Shopper Marketing?
By Peiyuan Shao (Suki) Defined as “understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence […]
A New Dimension of Segmentation – Customers’ “Influential Value”
By Xintong (Joy) Zhou Media Generations Theory provides a new dimension of behaviors for marketers identifying and aggregating customers throughout the IMC process. According to […]
Managing the Unexpected: United Airlines
By Elle Bausch In recent months, the airline industry has weathered a storm of bad press. United Airlines in particular has been at the […]
Media Companies are Not Brands (but they should be)
IMC full-time student Cathy Chen shares a sample piece of work she did from the spring Media Economics and Technology course taught by Judy Franks […]
Open Journalism in Modern Media Ecosystem
by Ellie Chen Remember The Guardian’s award-winning “Three Little Pigs” campaign in 2012 that pictured an open media world where the public fully participated in the […]
Smart Service: AI and Customer Relationships
By Tara Nooteboom When it comes to developing or repairing customer relationships, customer service is one of a business’s most influential outlets. Unsatisfactory service […]
Sprite Cherry: A Customer-Centric Product Innovation
By Tara Nooteboom “We’re listening carefully and working to ensure that consumers are firmly at the center of our business so we can continue […]
Medill Knowledge Exchange Event: Programmatic Media
By Rhett Morici The fact is impressive: Tracking over 1 million online actions per second, Conversant, a Chicago-based digital ad technology firm, builds individual […]
The Power of Color in Marketing
By Aijing Chen Last month, Airbnb unveiled its “Outside, In” house in London, offering an overnight breakaway from the concrete jungle into an intimate connection with […]
Why Brands Are Turning to Live Streaming to Reach Consumers
By Katie More As video content continues to be the central focus for social media platforms, it is no surprise that an increasing number […]