#1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However,[ . . . ]

national eating

Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their[ . . . ]


Doritos “Crash the Superbowl”- An Effective Social Media Campaign

From out-of-control flying pigs and adorable talking babies to irritating airline passengers and first dances, Doritos’ ‘Crash the Super Bowl’ campaign generated a whirlwind of Super Bowl buzz. Doritos handed[ . . . ]