Last Tuesday, Northwestern University’s Medill IMC students and alumni, along with members from the Chicago marketing community, gathered for the IMC Talent Q symposium. Like the name suggests, the Talent Q had a keen focus on uncovering and understanding the talent that stands behind today’s winning marketing and communications programs. To understand the driving forces [...]
Frankly, I’m tired of talking and reading about social media marketing and its ROI, or lack thereof. After spending a year and a half in the IMC graduate program at Medill and working with various clients on sponsored projects, I think the key to becoming a successful marketer lies in understanding digital marketing and shopper [...]
If your financial advisor looked at you and said, “If you give me $50, I can give you a return of 5 or 15 percent with the same risk– your choice,” you would undoubtedly choose the investment with the highest return. Website optimization is very similar; it’s using the same resources to squeeze the most [...]
Last Tuesday, Northwestern University’s Medill IMC students and alumni, along with members from the Chicago marketing community, gathered for the IMC Talent Q symposium. Like the name suggests, the Talent Q had a keen focus on uncovering and understanding the talent that stands behind today’s winning marketing and communications programs. To understand the driving forces [...]
Organizations need talented people more than talented people need organizations. So says Robert P. Gandossy, one of the world’s foremost experts on developing talent and leadership and founder of the annual Top Companies for Leaders study. But at a time when staffs are less loyal to employers, how does an organization identify, recruit, engage and [...]
Frankly, I’m tired of talking and reading about social media marketing and its ROI, or lack thereof. After spending a year and a half in the IMC graduate program at Medill and working with various clients on sponsored projects, I think the key to becoming a successful marketer lies in understanding digital marketing and shopper [...]
Dr. Chang-Gyu Hwang is the former CEO of Samsung Electronics Co, Ltd. and the current National Chief Technology Officer and Head of the Office of Strategic R&D Planning in Korea. A true visionary in the digital technology and research field, Dr. Hwang was in charge of developing the world’s first 256Mb DRAM and was named [...]
If your financial advisor looked at you and said, “If you give me $50, I can give you a return of 5 or 15 percent with the same risk– your choice,” you would undoubtedly choose the investment with the highest return. Website optimization is very similar; it’s using the same resources to squeeze the most [...]
Online daily deal sites like Groupon can be a mecca for the wrong customers—price-sensitive, avid bargain hunters. More often than not, businesses will never see “Bargain Betty” again or sell her anything in addition to what she initially purchased through their discount online offering. Customers like her will jump from one good deal to the [...]
I wouldn’t describe myself as an Apple “fangirl” (although I do love my iPhone and plan to make an iPad one of my first post-grad purchases) but news of Steve Jobs’ death tonight has me feeling a bit emotional. I’m giving away my age here, but when I heard the news (via my iPhone no [...]
As marketers, we’ve seen many examples of companies and people that have been built extraordinarily successful and active Facebook pages—for example, Zappos and Justin Bieber. However, the success of these pages are not exactly surprising. After all, fashionistas can have endless discussions on the Zappos page, and if you’re a teenage girl who is not [...]
Social Media Week Chicago was a hot topic this week. And yesterday, Medill added to the buzz when full-time IMC students presented on how to measure the value of social media. In a session entitled Social IMC: Finding ROI in Social Media, Prof. Randy Hlavac, joined by students who participated in his Direct [...]
Dating and marketing have more in common than you might think. Think back to some of your best and worst dating experiences and you’ll see why the art of navigating through a relationship is so relevant to marketers today. Here are a few reasons why it’s a good idea to follow the rules of dating [...]
