One Simple Marketing Procedure Drives Credibility, Sales, and Product Ratings
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
How to Master the Art of Influencer Marketing
Digital Marketers love influencer marketing and rightfully so. Given the threat of ad blocking technology and regulations, money and talent spent on influencer marketing helps […]
Reflecting on Creating Outstanding Digital Experiences (C.O.D.E.)
Taking Professor Andy Hullinger’s course “Creating Outstanding Digital Experiences” (C.O.D.E.) was a great feast for both the eyes and the mind. The purpose of this course […]
Marketing Lessons from Starbucks “Red Cup Controversy”
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
Reimagining CRM with Internet of Things (IoT)
CRM Revisited To me, Strategy and Connected data have always been the two most central pillars of Customer Relationship Management (CRM). Strategy is such an […]
The Starbucks and Spiegel Secret to Customer Loyalty
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]
An In-Depth Look at Medill’s Cause Marketing Initiative
If you want to get involved outside of classroom at Medill, definitely consider joining Medill’s Cause Marketing Initiative, a student-run committee that provides pro-bono marketing […]
Faculty Spotlight: Jonathan Copulsky
For the second installment in the Faculty Spotlight series, I decided to interview Jonathan Copulsky, adjunct lecturer in the IMC program and a member of […]
What to Measure in the Modern Media Economy
As analytics develop, media companies and advertisers have more measurements than they actually need in order to assess marketing initiatives. This leads to media companies […]
Three Tips to Capture Generation Z on a Mobile App
This blog was published as one of the Medill Spiegel Research Center’s series of articles written by the student Marketing Impact Team. The Spiegel Research […]