Johnson & Johnson Chief Communications Officer, Maggie FitzPatrick on building social value in the new era of engagement

Innovate in areas where there are unmet medical needs, overcome barriers, and advance health care in all corners of the world It is the above Credo that has reinforced Johnson[ . . . ]


#1800FlowersFail Taught the Floral and Gourmet Gift Retailer One Thing: The Power of Negative Word-of-Mouth Matters

When you order a high-priced floral arrangement for your loved one on Valentine’s Day, you expect the delivered product to appear as beautiful as the image from the website. However,[ . . . ]

national eating

Marketing and Body Image: How Marketers Can Avoid Body-Shaming and Empower Consumers

In celebration of National Eating Disorders Awareness week, Vitamin IMC has asked me to discuss body image and marketing. Marketers have undeniably contributed to body-shaming and negativity in through their[ . . . ]